Premier League Ignores Crypto Chaos, Backs Sorare's NFT Fantasy Football Game in a Bold Move
Sorare Global Fantasy Football. Source: sorare.com Non-fungible token (NFT)-based fantasy game and marketplace Sorare: Football has partnered with the Premier League in a multi-year licensing deal - crypto drama or not. Fans can build custom teams to win "big rewards" as if they were professional club owners, said the announcement. It explained that, "Football fans around the world can now collect, buy, sell, and trade officially licensed digital cards featuring every player from across the Premier League’s 20 clubs." As for how long the deal has been signed, the Financial Times reported that it is a four-year licensing contract. People familiar with the matter said that "Sorare will pay the Premier League tens of millions of pounds a year to secure the rights," while the final payment for each year will depend on performance. "Under the deal, the Premier League also has an option to take an equity stake in Sorare," it said....